American Crew Firm Hold Gel - 390ml
American Crew Firm Hold Gel is the ultimate styling gel designed to give your hair any size, style, and look you can imagine. The vitamin B5 enriched formula adds thickness and shine to hair while giving you unbelievable control over your shape. Made for straight or curly hair, thick or thin hair, Firm Hold Gel is the ultimate versatile styling product for your hair.
Formulated with a low pH to encourage moisture retention and prevent drying scalp.
To apply Firm Hold Gel, rub gel between hands them through hair, working from root up to tip. Style in wet hair for slicked beach hair or high shine modern styles. Style in dry hair for the biggest hold and the most textured definition.